Backstage at Margaret Howell SS14

04 October 13

Margaret Howell backstage by Kris Atomic

When it comes to great shows at Fashion Week, the things I love to shoot and the shows that I'm hyped about usually have no relation to the stuff I actually wear. I get super excited about flouncy dresses and neon lipstick and stacked heels and whatnot, but irl I'm in my black jeans, button down and trainers (guess why I'm not a fashion blogger). So shooting the Margaret Howell show this season was doubly exciting, because I actually love Margaret Howell, for me, not just for ~fashion~. I have a Margaret Howell duffle coat, I can see myself wearing these clothes, it's a whole different thing.

Every season the Wigmore Street shop is transformed into the show venue, the office space used for backstage a breath of fresh air compared to the cramped tents and pitch black basements we're usually accustomed to. Natural light backstage is a treat in itself! I've also never seen a backstage that could be better described as "an oasis of calm". No chaos, no stress, not even any moaning about the early call time. Maybe the breakfast spread had something to do with everyone's high spirits (see here re: backstage food), but I think it's just an extension of the whole MH philosophy in practice.

Anyway, the clothes were flawless in their trademark Margaret Howell simplicity, the show was one of the highlights of my week and I was riding high on it for the rest of the day. Thank god for Margaret Howell tbh.

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Margaret Howell backstage by Kris Atomic

Comments

I’d buy an entire capsule wardrobe from MH and wear nothing else if I could afford it. As it is, I’m just setting out to copy everything by sewing it myself.

Katie replied over 6 years ago.

i have to be honest and say i’ve never heard of margaret howell before (not knowingly) but i am in love!

laura redburn // cardboardcities replied over 6 years ago.

What beautiful photography! Kudos for a terrific post. I’ve been a fan of MH for a long time, but that link to the Guardian article was perfect, that’s been my philosophy for many years, and she says it so well.

Leanne replied over 6 years ago.

It’s easy to see why MH has a such dedicated following, I’ve never owned a piece but I’m good at loosing ebay bits for her button downs!

Matthew Pike replied over 6 years ago.

Wow, such a chic and wearable collection. I always adore seeing your fashion week work…

Jade Sheldon-Burnsed replied over 6 years ago.

Such loveliness. I’m pretty sure I could spend all day looking at MH collections.

Sasha replied over 6 years ago.

Oh my this collection is absolutely divine, and your photography captures it so beautifully!

Aisling replied over 6 years ago.

Stunning photography, as usual! The close-up portrait of the model looking at the camera is out of this world great.

Annie replied over 6 years ago.

you really are pefecttion at catching the right moment!

Emily replied over 6 years ago.

Wonderful pictures!

Sandra replied over 6 years ago.

Ah Kris! Your photography is some of my absolute favourite. I’m always so happy to see when you’ve uploaded a new post! More please.

Absolutely love these photos. The jauntily placed hats and classic stripes are my absolute fave. xx

the style crusader replied over 6 years ago.

Such a gorgeous post! Your photos are stunning!

sally replied over 6 years ago.

OMG! I can’t stop looking at these photos! They are absolutely amazing!!
I love your blog and all your photography!!

Love from Seoul,
Serena

Serena replied over 6 years ago.

What a gorgeous collection that I would happily wear until we hear the bells of apocalypse. Photos are so lively, I’m in love!

Dizzy Tea replied about 6 years ago.

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Hi, I'm Kris. This is an archive of my blog as it was from 2007 to 2014. It's no longer updated but feel free to browse through the past.

 

You can find my recent work at krisatomic.com, or drop me an email and say hello. 

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